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Tell better stories, build stronger teams.

Creative solutions in marketing, comms and organizational design

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Meet Marina

Hi, I'm Marina. I’m a strategist, founder and writer with over 10 years' experience designing systems and helping leaders communicate better with their customers, stakeholders, and each other.

I support growth-stage companies in building essential marketing, go-to-market, communications and organizational infrastructure.

My previous startup, Suitely—a digital retail platform named to IAB's 250 Most Disruptive Consumer Businesses in 2020—was recognized by HGTV, The Washington Post, Cheddar TV, and Vogue. I previously held senior-level roles in strategy, marketing and ops at The Wall Street Journal,/Dow Jones and Bainbridge, and foudned two companies. I earned a BA at UC San Diego and an MBA from The Wharton School.

My articles about teams, organizational dynamics and communication have been published in Business Insider, Fast Company, Harvard Business Review, Entrepreneur, Crunchbase, MSN, Yahoo Finance, The Ladders, Chief Learning Officer, and other outlets.

How can I help?

Let's connect if you're a leader who could benefit from advisory support navigating challenging team dynamics or communications issues at work.

Support for Organizations:

Exploratory Chat
Available Online
See if working together on workplace and team challenges is a fit.
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Service Information
25 min
Free

Organizational Design

Every growing business should align organizational systems– hiring, management, sales, communications – to its values and priorities. Identifying values allows a brand to fit systems to goals in a sustainable way - whether around employee retention, efficient use of capital, creating a low-maintenance supply chain, etc. Often, leaders who find that their systems invite repeating challenges struggle with org design: Challenges like repeat hiring issues, poor retention among specific personalities, un-engaging communications, workflows that leave teams uninspired.

My goal is to help you identify blind spots. We’ll unearth patterns that aren't generating the team outcomes you want, and map them back to decision-making further upstream.

Go-To-Market

A launch, re-brand, or beta test requires alignment between product, policy, marketing, and external initiatives like partnerships and press.

Many growth stage companies focus heavily on product, but less so on content channels, editorial opportunities, and partnerships when it’s go-time.

When planning a go-to-market with a client for a new brand or product rollout, step one is to identify marketing goals. Are we shaping brand reputation and authority? Or are we focused on performance metrics like clicks and conversions? Many brands underestimate how starkly different the processes supporting thought leadeship versus conversion goals are.

We’ll define GTM and content priorities, identify aligned channel and partner opportunities, and develop a strategy to execute against these.

Marketing and Communications

Authentic communication unlocks a potent mechanism for brands: it builds trust. Strategically designed content that showcases a well-crafted point of view builds authority.

But combining strategy with authenticity - particularly for high stakes situations like a new launch or a rebrand is difficult. That's where storytelling comes in. I'll help you define your audience, message, content medium and cadence--and define a marketing path that drops the highest value content in front of the right stakeholders at the optimal time.